The true value of a Phulkari garment lies in its creation. Our pieces are the antithesis of fast fashion, embracing the deliberate pace of slow artistry. We partner directly with skilled artisan collectives and rural women’s groups, ensuring that the intricate knowledge of the embroidery is fairly compensated and passed down. Each garment requires immense patience; a dense bagh (garden) pattern can take several weeks to complete. We focus on natural, breathable fabrics—like hand-spun cotton and fine silk—which serve as the perfect canvas for our geometric and floral motifs. This commitment to conscious craftsmanship ensures that every purchase directly contributes to the economic independence and cultural preservation efforts of the communities that weave this magic, transforming their skill into dignified livelihood.
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